Why spend time chasing your audience, when your audience could come to you with Inbound Marketing?
Marketing is one of the essential pillars which underpins any solid business. But guess what? For many, marketing just isn’t working. Campaigns are underperforming. Suppliers aren’t delivering. Something’s missing.
That something is a proactive approach.
Today’s marketers are reacting to audience demand, by which time it’s too late to grab their interest. Instead, we should be proactively anticipating demand, getting our message out there during this highly elusive window of opportunity, and doing it in a manner which is diligent, meticulous, creative and results focused.
Introducing inbound marketing; a marketing method that helps organisations to tailor their communications and deliver one-of-a-kind messages to audiences at each stage of the buyer journey. It supports the process of building real relationships, developing loyalty, and driving results by giving customers exactly what they need, precisely when they need it.
Every inbound process begins with a strategy; a personalised plan of action that shows you where you are now, identifies where you need to be to achieve your business goals, and outlines a clear path to take you from A to B with a historical audit, quick win campaign and innovation workshops.
There’s no ‘one size fits all’ when it comes to inbound marketing. That’s why a major part of our process is monitoring and tracking campaigns and activities through real time analytics, ensuring your approach works for you. Always.
The Shock approach to inbound marketing is different. When the strategy (inclusive of the historical audit, quick win campaigns and innovation phase) have been completed, we’ll move on to helping you with implementation, build and launch.
We create a game plan, develop collateral and go live with your new inbound campaigns, fully supported by the Shock account management team throughout. This focus means your campaigns run smoothly with no need for constant effort and input.
Inbound marketing isn’t a onetime thing. We use SMART goals to make sure your campaigns are always optimised for your real time needs and work with you on an ongoing basis to do just that. As well as launching new monthly and quarterly campaign initiatives, we’ll adopt a model of continuous review and optimisation.
Ultimately, our approach to inbound marketing allows us to deliver more in less time, for less money, and using fewer of your valuable resources. It’s a win-win!
At Great Place To Work we really enjoyed working with Shock Marketing. The service and output were beyond expectations. They helped us with the set up and created a real boost of inbound marketing thinking in our team.
The service was always friendly, helpful and quick. We learned a lot as a team and we already see great results by using HubSpot!
We're passionate about inbound, and we love staying up-to-date with the latest news and inbound trends. Check out our recent blog posts for more fun industry insights and best practice implementation for your organisation.